The smartphone market is targeted increasingly on premium units, and in 2025, the Galaxy S25 Extremely unsurprisngly led the cost.
Counterpoint Research broke down the highest 10 best-selling smartphones in 2025, with Apple’s iPhone lineup taking on most of the slots. Particularly, the iPhone 16 sequence – iPhone 16, iPhone 16 Professional Max, and iPhone 16 Professional, in that order – made up the highest three by a large margin. It’s not till fifth place that you simply lastly discover an Android telephone, with the Galaxy A16 being the best-selling Android telephone of 2025, and the Galaxy A06 sitting proper behind it.
That’s sometimes the way it goes, however one notable factor this yr is that the Galaxy S25 Extremely, whereas down in ninth place, narrowed the hole with its price range brethren in comparison with 2024’s Galaxy S24 Extremely and the Galaxy A15.
…Samsung’s S sequence secured a spot within the record for the second consecutive yr, reflecting the model’s continued concentrate on its flagship lineup. The Galaxy S25 Extremely improved its regional share, rising greater than 3x YoY in Japan and attaining double‑digit development in India… Notably, the Galaxy S25 Ultra has narrowed the gross sales share hole with Samsung’s best-selling A sequence regardless of the numerous value distinction.
And that’s only a small a part of the image.
Additional stories from Counterpoint present the rising pattern of “premiumization” in smartphones.
In This autumn 2025, the common promoting value of a smartphone globally crossed $400 for the primary time ever, led by Apple, Counterpoint says. Focusing in on India, the premium phase of the smartphone market made up about 22% of shipments, once more led by Apple but additionally by Samsung.
The pattern of extra premium smartphones can be an enormous deal as the continued reminiscence scarcity impacts your complete trade. The place manufacturers that concentrate on price range and mid-range units are mentioned to battle, “high-end OEMs, like Apple and Google, or these with broad portfolios, like Samsung, are extra protected,” Counterpoint says. In Europe, manufacturers resembling TCL, Infinix, Tecno, HMD, Realme, Xiaomi, Oppo, Vivo, Motorola, and Honor are the manufacturers which have the majority of their gross sales made up of telephones that value underneath $250 (USD).
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