Ford’s new AI assistant will assist fleet homeowners know if seatbelts are getting used

Ford rolled out an AI assistant this week that may monitor and analyze thousands and thousands of information factors to assist its Ford Professional industrial clients enhance their backside line.

The wager, and one that almost all different automakers are making, is that there’s cash to be made in software program.

Ford Pro AI debuted at Work Truck Week in Indianapolis and is now accessible to all of its U.S.-based Professional telematics subscribers. The AI assistant is included within the subscription. Ford doesn’t disclose what number of U.S. subscribers it has; it has greater than 840,000 world subscribers.

Ford Professional, which generated $66.3 billion in income in 2025, is a smart goal for the corporate because it seeks methods to offer its paying clients extra worth. Nevertheless it’s not its just one. Ford introduced earlier this yr at CES 2026 that it’s growing an AI assistant for homeowners of its passenger vehicles and vans that can debut within the firm’s smartphone app, earlier than increasing to its automobiles in 2027.

Ford emphasised to TechCrunch that this isn’t a mere chatbot. As a substitute, the corporate mentioned its proprietary techniques give subscribers detailed details about gas consumption, seatbelt use, and automobile well being, not only a bunch of diagnostic error codes when one thing is unsuitable. It could possibly additionally present managers with info on idle occasions, rushing, and acceleration occasions throughout the fleet.

Like its client AI assistant, Ford Professional AI is constructed off of Google Cloud and makes use of numerous AI brokers. The key sauce, per Ford, is its use of inside knowledge from every buyer’s fleet to cut back the potential of AI hallucinations and errors.

Ford Professional, a enterprise division that features Tremendous Obligation giant vans in addition to gross sales to industrial, authorities, and rental clients, has change into a moneymaker for the automaker. The Ford Professional enterprise division reported a web revenue of $6.8 billion in 2025, according to its earnings report. The corporate mentioned Ford Professional paid software program subscriptions grew by 30% in 2025.

Whilst Ford rolls out AI instruments for its clients, govt management has warned of impending job cuts due to the know-how. Final yr, CEO Jim Farley predicted AI would halve the variety of white-collar jobs in the USA. In January, Farley said that the U.S. wanted important employees to construct and assist the infrastructure wanted to succeed in its AI moonshot targets.