Caller id platform Truecaller not too long ago launched a brand new characteristic that lets one particular person change into an admin of a household group, get alerts about fraud calls acquired by different members, and even finish a name on their behalf if they believe a member of the family may get scammed.
The corporate, which has over 450 million customers, first launched the characteristic in December in a handful of nations like Sweden, Chile, Malaysia, and Kenya. Truecaller stated that after seeing promising outcomes, it determined to roll it out worldwide, together with in India, the corporate’s greatest market. The characteristic is free, and customers can create teams even when they aren’t on a paid Truecaller plan.
With this characteristic, the tech-savvy member of a household or mates group can change into the admin of an as much as five-member group. As soon as the opposite members be a part of the group, the admin can get alerts about probably fraudulent calls these members obtain. If the admin believes that the decision may hurt the member, they’ll remotely finish the decision as effectively. Whereas the admin can get alerts for fraud calls when a member is utilizing iOS or Android, they’ll solely finish requires members on Android.
On Android, members may also grant permission to the admin to detect real-time exercise equivalent to strolling or driving, battery degree, and cellphone sound settings (to test if the cellphone is in silent mode). Truecaller stated that is useful for admins to maintain tabs on aged members and to solely name them when they aren’t strolling or driving.
The admin may also block sure numbers and worldwide calling codes, and share a blocklist with group members.
Truecaller famous that the admin can’t see the non-spam name historical past or SMS historical past of group members.
“I feel, sadly, all of us know anyone or one other in our households or mates who’ve been impacted by fraud,” Kunal Dua, Chief Product Officer, at Truecaller, advised TechCrunch over a name. “In that sense, it’s a elementary shift for Truecaller when it comes to what we’ve been specializing in as an issue,” he added.
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Final yr, Truecaller launched a voicemail feature for Indian users that includes an AI assistant that listens for calls when a person is unavailable and offers a abstract of the transcript. The corporate is exploring an identical AI strategy for household safety to probably alert the admin about what sort of fraud name a gaggle member is receiving.
The corporate can also be exploring utilizing AI to display screen calls and routinely disconnect them when sure phrases related to scams are detected, equivalent to “digital arrest” — a tactic wherein perpetrators impersonate legislation enforcement officers to extract info or cash from name recipients.
In India, rip-off calls have risen over time and precipitated monetary losses throughout the nation. Truecaller stated that it recognized over 7.7 billion fraud calls final yr. Indian authorities have launched multiple initiatives, together with a controversial policy referred to as SIM binding that would hamper the working of apps like WhatsApp and Telegram.
Truecaller is going through headwinds. Its inventory has dwindled by over 80% within the final 12 months. Throughout its This fall 2025 report, the corporate stated that its EBDITA– a measure of working profitability — dipped 49% year-on-year, with advert income declining 31%. The corporate can also be going through challenges from India’s Caller Name Presentation (CNAP) system, which shows the identify of the caller as registered with their cellphone service. Truecaller has maintained that simply displaying a caller’s identify received’t scale back spam calls, arguing that its platform goes additional by providing community-based experiences.
“In India, there was a lot discuss concerning the imminent rollout of CNAP,” Truecaller CEO Rishit Jhunjhunwala stated through the This fall 2025 earnings name. “CNAP is partially rolled out, and to date, the influence on our person development is proscribed. As we have now stated previously, we count on that CNAP might need some influence on person development, however that is still to be seen as CNAP reaches a full rollout.”
Continued Jhunjhunwala, “Our focus continues to be on delivering a superior product, and as you might be conscious, the buyer can select to have CNAP and Truecaller in parallel, the place we offer much more info and much more context and varied different options, for the buyer.”
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