Artificial intelligence (AI) isn’t just for tech-savvy teams anymore. For today’s real estate agents, the right AI tools can turn hours of marketing work into minutes, helping you brainstorm ideas, design visuals, and write sharper copy faster than ever.
In this article, we’ll highlight simple, affordable AI marketing tools for agents worth exploring, outlining what each does best, where they fall short, and how to choose the ones that truly support your brand.
1. ChatGPT
A go-to brainstorming partner for everything from listing descriptions to social captions. ChatGPT offers a free plan (although it includes usage limits) or a $20 monthly subscription for the Plus plan. It’s fast and flexible, but it works best when you provide clear prompts and always personalize the output to match your tone and local market.
2. Jasper
Designed for marketing teams, Jasper offers templates for social ads, blog posts, and email campaigns. Its brand-voice feature helps maintain consistency across channels, though pricing starts at $69/month per user (or $59/month if billed annually). It’s ideal for agents or teams creating frequent, branded content, but comes with a steeper learning curve.
3. Canva Magic Studio
Canva’s AI suite combines text-to-image generation, caption writing, and automatic design resizing, all within a familiar drag-and-drop interface. Free for basic use; Canva Pro costs $15 per month (per person, annual billing) or $18 per month, while Canva Teams starts at $20 per month (per person, yearly billing) or $25 per month. It’s great for quick listing graphics or reels, but it can feel generic if you don’t tweak templates to match your brand identity.
4. Pictory
For agents expanding into video, Pictory converts written content into short marketing clips complete with captions and music. Plans start around $25/month. While it won’t replace full-scale editing software, it’s a simple way to create engaging video content for listings or social media.
5. Notion AI
If you prefer an organized workspace, Notion AI helps you draft content calendars, blog outlines, or scripts directly inside your existing Notion documents. Add-on pricing is $12/per member/month. It’s more about planning and ideation than publishing—but for agents juggling multiple marketing tasks, it’s a solid productivity boost.
Before adding new tech to your stack, start with your goals. Are you looking to create content faster, improve your visuals, or stay more consistent online?
Pick one area to automate first, then measure how it supports your business. Prioritize tools that protect client data, align with your brand voice, and integrate easily into your workflow, so technology enhances your marketing, not your workload.
Making AI work for your business
Innovative AI tools are only one part of a strong marketing strategy. Real connections still drive the best results.
For more insights, resources, and tips to elevate your real estate marketing, visit Realtor.com’s Resource Center — your go-to hub for strategies that help agents attract leads, build their brand, and grow their business.
Editor’s note: Pricing information reflects rates available at the time of writing (Dec 2025) and may vary by region, billing cycle, or future updates.
