Amazon introduced a brand new UI for Fireplace TV final month that, on the very least, appears closely impressed by Google TV. Now, it’s actively rolling out within the US.
The brand new homescreen design for Amazon Fireplace TV was introduced at CES 2026 final month, and is a fairly large redesign. To cite our unique protection:
…Amazon says that it’s redesigning Fireplace TV “to be cleaner, quicker, and higher organized.” And it does definitely appear like that’s the case. Amazon’s preview photographs present the brand new design with navigation throughout the highest bar, featured content material taking over the majority of the principle web page, a row of content material suggestions under that, after which a horizontally scrolling record of apps put in on the TV.
Amazon, chatting with TechCrunch, Engadget, and others, confirmed that Fireplace TV customers within the US will begin seeing the brand new design at present. The rollout begins on Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen), and the https://amzn.to/3Ol83JE, with different units getting the redesign beginning in “Spring” of this yr.
In different phrases, Fireplace TV units within the States simply became a Google TV of types. Amazon’s redesign, as we identified, is principally a duplicate of Google’s UI, with the identical core format and expertise all through. It’s a fairly blatant copy, as you possibly can see when the 2 are put aspect by aspect.
Right here’s what the brand new design for Fireplace TV appears like in comparison with Google TV:
Amazon additionally shared just a few new stills of the UI at present, as seen under.
What do you consider the replace?
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