iPhone 17e video reveals off new options
Apple has posted a minute-long iPhone 17e video that takes a special method than its standard promoting. It encompasses a voiceover working by the brand new options in a extremely edited, scatterhot vogue. Watch it beneath:
OS 26.4 beta intrigue
This might be only a quirk unrelated to this week’s bulletins, however Apple launched the third OS 26.4 beta updates to builders right now for iOS, iPad OS, watchOS, tvOS, and visionOS—all the pieces however macOS. Might that sign that new Macs are on the way in which on Tuesday, and Apple remains to be engaged on it? We’ll have to attend till tomorrow to see.
New iPhone case and strap colours!
Together with the iPhone 17e, Apple has introduced a brand new set of colours for its equipment. The iPhone 17, 17 Professional, and 17 Professional Max silicone circumstances now are available in Vivid Guava (pink) and Vanilla (off-white), whereas the iPhone 17 silicone case will get an Electrical Lavender (purple) coloration as properly. The iPhone 17e silicone circumstances additionally are available in Vivid Guava and Vanilla, together with a brand new Delicate Pink choice to match the brand new telephone. The identical coloration choices lengthen to Apple Watch bands and Crossbody straps.
Deal: M3 iPad Air for $150 off
For those who’re searching for a brand new iPad Air, it can save you $150 on the 5G model of the 11-inch M3 mannequin proper now. That’s principally getting all-over wi-fi connectivity totally free, and also you’re not lacking out on a lot in comparison with the brand new mannequin. We don’t anticipate this deal to final very lengthy (non-5G variants are already bought out), so go seize it in order for you one.
iPhone 17e: It isn’t thrilling nevertheless it’s nonetheless a great deal
The iPhone 17e might not be an enormous improve over final 12 months’s 16e, however for many customers it nonetheless delivers a great expertise and worth at a worth that’s 25% lower than the iPhone 17.
Tons extra deliberate for this week
Apple introduced the brand new iPad Air and iPhone 17e this morning, however that’s simply the beginning of a really busy week. Nonetheless to return:
Plus, we may get a brand new model of iOS 26.3 to assist the brand new merchandise. We’ll have heaps extra protection by right now and the remainder of this week, so maintain this web page open in your browser!
iPad Air: Heigh‐Ho, ho-hum
There’s not a lot to say concerning the new iPad Air, nevertheless it’s nonetheless an awesome pill at an awesome worth.
iPhone 17e: Extra MagSafe disappointment
David Value digs into the iPhone 17e announcement to separate the nice (MagSafe, storage pricing) from the unhealthy (MagSafe speeds, binned A19 chip).
Apple
The place’s the iPad?
Apple up to date the iPad Air right now however didn’t launch a brand new base-level iPad, which can also be anticipated to get a chip refresh this week. It looks like the 2 fashions go hand-in-hand, so perhaps Apple has one thing greater for the entry-level mannequin?
Even Apple cannot discover something new concerning the iPad Air
Apple’s tagline for the iPad Air is, “Now supercharged by M4,” which is identical as earlier than, when it was “Now supercharged by M3.”
Odd preorder time
The brand new iPad Air and iPhone 17e will probably be obtainable for preorder starting Wednesday, March 4 at 9:15am ET. That differs from the standard timing, which is historically on a Friday at 8am ET, however might be to coincide with Apple’s “Expertise” occasion, which begins a 9am ET on March 4.
iPhone 17e tidbits
A couple of issues I’ve observed concerning the iPhone 17e:
- It has a 4-core GPU in comparison with the iPhone 17’s 5 cores
- It’s acquired a Ceramic Defend 2 entrance with 3x higher scratch resistance
- Similar 26-hour battery life
- It has slower 15W MagSafe charging
- It doesn’t have the N1 chip
No new colours for the iPad Air
Apple’s iPad Air is out there in the identical 4 colours because the earlier two fashions: blue, purple, starlight, and area grey. Sorry, iPad Air followers.
That’s an image of the M3 iPad Air, however you’d by no means know.
Apple
iPhone 17e is right here too!
Apple’s new entry-level iPhone has the C1X modem, A19 processor, MagSafe, and double the beginning storage (256GB). It additionally now is available in a brand new mushy pink coloration along with black and white. Nevertheless it nonetheless has a notch. It begins on the identical worth, $599.
Apple
The M4 iPad Air has arrived!
Apple has introduced the brand new iPad Air with an M4 chip, N1 and C1X modem for 5G and WiFi 7, and 12GB of RAM for a similar $599 and $799 beginning costs.
half-hour away!
The primary spherical of latest merchandise ought to arrive on the prime of the hour on Apple.com and the Apple Newsroom. iPhone 17e? iPad Air? MacBooks!? We’ll know quickly.
First merchandise anticipated at 9 am ET
Primarily based on earlier bulletins, we anticipate Apple to unveil the primary of its new merchandise on Apple.com at 9 am ET (6 am PT/2 pm GMT). So keep tuned!
A MacBook beneath $599?
Bloomberg’s Mark Gurman stories that Apple believes its new MacBook is “unimaginable worth” and that it’ll “drive a critical variety of switchers from Home windows machines and Chromebooks.” This might simply be Apple’s personal hype machine at full tilt, nevertheless it may additionally sign that the brand new MacBook will probably be cheaper than we predict. Might $499 be attainable?
Apple Shops prepared for giant crowds
In response to Bloomberg’s Mark Gurman, Apple expects a “main rush” of consumers at its shops following this week’s bulletins. I assume that’s as a result of everybody will wish to take a look at the brand new low-cost MacBook, as a result of I doubt folks will probably be dashing to get a have a look at the M4 chip within the iPad Air.
Apple March ‘expertise’ occasion: What to anticipate
Whereas Apple is promising every week of bulletins, that basically simply means Monday, Tuesday, and Wednesday. However these three days will probably be crammed with a number of new merchandise. We’re anticipating quite a few updates to current units, together with:
Welcome to the Apple expertise reside weblog!
Beginning this morning, Apple will unveil quite a lot of new merchandise over the course of the subsequent three days. We anticipate merchandise to reach at 9 am ET, so stick round for the information, come again for the evaluation of what Apple releases, and take a look at our social media websites (Fb, Threads, and Bluesky) to affix the dialog.
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