Apple’s March occasion may carry a number of days of surprises

We now know the date of Apple’s subsequent event-type factor: March 4. However as ever, we received’t know the exact particulars or the merchandise the corporate plans to announce till it chooses to make that info public.

Unusually, nonetheless, there’s a superb likelihood that Apple will inform us concerning the new merchandise first and host the occasion (or, to make use of the corporate’s most popular terminology, the “expertise”) after. As a result of one revered pundit has put ahead the idea that Apple will announce new iPhones, iPads, and MacBooks through press launch on Monday to Wednesday of that week, earlier than journalists and influencers are gathered for a hands-on session with the {hardware}.

John Gruber, writing on his Daring Fireball weblog, ponders the big variety of Apple releases which are anticipated within the subsequent few months. We’re ready for the iPhone 17e, he notes, new variations of the entry-level iPad (with an A18 or A19 chip) and iPad Air (with an M4), M5 Professional and Max MacBook Professional, M5 MacBook Air, and the rumored low-cost MacBook with an A18 chip. That’s loads to suit right into a single occasion. Maybe an excessive amount of.

“What strikes me is that March 4—the ‘expertise’ day—is a Wednesday,” Gruber writes. “So my spitball guess is that they announce all these merchandise through Newsroom press releases, day-by-day. Like, say, the iPhone 17e on Monday, new iPad(s) on Tuesday, and new MacBooks on Wednesday. After which the ‘expertise’ might be a hands-on factor with in-person demos.”

Bloomberg’s Mark Gurman, who is mostly keyed into Apple’s product launches, responded on X, saying Gruber’s guess “is strictly what I’m anticipating primarily based on what I’ve heard.” Gurman has beforehand reported that Apple had a product launch slated for March 2.

There’s a precedent for this kind of serial press launch technique. On the finish of October 2024, Apple despatched out bulletins on consecutive days for the M4 iMac (October 28), M4 Mac mini (October 29), and M4 Professional and M4 Max MacBook Professional (October 30). The corporate even referred to as this an “thrilling week of bulletins,” regardless that it solely lasted for 3 days and wasn’t particularly thrilling, focusing solely on the Mac part of its product portfolio. Per week of bulletins overlaying the iPhone, iPad, and Mac may do a greater job of qualifying for that adjective.