Google Pixel is undoubtedly a small participant within the general smartphone market, however it’s steadily rising and, because of a brand new report, we’ve got a barely higher concept of what number of Pixels there are out within the wild.
A report from Counterpoint Research breaks down the worldwide share of lively smartphones with Apple, after all, being the runaway chief. As our sister web site 9to5Mac pointed out, almost 1 in 4 lively smartphones on this planet are iPhones, a minimum of as of 2025, or simply shy of 25%. Samsung is available in second place, with simply shy of 20% of the lively smartphone market share, and each manufacturers have over a billion lively gadgets out available on the market.
Counterpoint says:
Every of the eight main smartphone OEMs had an lively put in base exceeding 200 million gadgets in 2025, collectively accounting for over 80% of the worldwide lively put in base. Solely Apple and Samsung have surpassed the one-billion lively gadgets milestone, displaying their capacity to maintain customers engaged over time.
The record goes on to characteristic Xiaomi, Oppo/OnePlus, Vivo, Transsion manufacturers, Huawei, Honor, Motorola, and Realme in that order. On the very backside of the record, eleventh place, is Google Pixel, with possibly a whopping 1% of the entire market, a minimum of based mostly on the chart shared. It may very well be lower than that, although.
That’s not precisely nothing, particularly if we’re contemplating that 20% is already over a billion gadgets. At naked minimal, Google made up sufficient of a share that it’s now not relegated to “Others” standing, a minimum of on this breakdown. After a decade within the recreation, that’s an enormous achievement on Google’s half.
Principally, Google simply discovered its Paul Rudd “look at us” moment.
Anyway, let’s escape some “serviette math” right here on this chart.
Counterpoint says that Honor is the newest model to have crossed the 200 million lively system determine, with “Motorola and realme” being “near reaching this milestone.” From there, we are able to get a very tough concept of what number of Pixels are getting used in the present day. Motorola is the one closest to Honor right here, so if Motorola isn’t very removed from 200 million, we are able to assume that Google Pixel is someplace round 20-40 million vary. We’re basing that on the chart itself, and the scale of the Pixel share versus Motorola’s. Once more, tough math at finest, however it’s an concept. Which may in the precise ballpark, although, on condition that Google had bought round 30 million Pixel telephones from 2016-2022, and has solely grown within the time since, particularly lately.
Extra on Google Pixel:
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Will Sattelberg contributed to this text.
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