Might Meta be getting ready to launch a Prada model of its Meta AI glasses? That’s the hypothesis after Mark Zuckerberg and his spouse, Priscilla, have been noticed sitting within the entrance row of Prada’s Fall/Winter 2026 Trend Week present in Milan on Thursday. The social media exec was seen chatting with his seatmate, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.
Whereas Zuckerberg has been working to shine his picture in recent times, together with with upgraded threads, it’s seemingly that he wasn’t at Prada for the style, however moderately due to an upcoming collaboration with the model.
CNBC reported final summer season that Prada AI glasses have been within the works, amongst others. Nonetheless, Meta has but to publicly announce such a deal. (The corporate has not but responded to a request for remark about Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian eyewear model and Ray-Ban maker, has been working with Meta on these high-tech units since their debut, initially underneath the Ray-Ban Tales model. This month, the corporate introduced it sold over 7 million AI glasses in 2025, up from 2 million within the prior yr. These gross sales included each Ray-Ban Meta and Oakley Meta glasses, the latter designed extra for the athletic sorts.
Now, it appears, Prada AI glasses may very well be subsequent, on condition that Prada and EssilorLuxottica already renewed their licensing deal for eyewear underneath the Prada and Miu Miu manufacturers for the subsequent ten years. (The prevailing settlement, which expired on December 31, 2025, was later prolonged by means of December 31, 2030, with the supply for renewal till December 31, 2035.)
Prada AI glasses may give Meta a foothold within the high-fashion market, a distinct segment that its Oakleys and Ray-Bans don’t but fill. Establishing the glasses as a luxurious image may additionally profit Meta’s model general.
Nonetheless, there are some issues that AI glasses aren’t the appropriate match for a world that’s seeing an elevated shopper backlash towards surveillance units, which have just lately led individuals to rip out their Ring doorbells and smash Flock cameras. This shift may see Meta reconsidering whether or not it’s going to add facial-recognition options to its glasses, as The New York Times just lately reported. The information drew criticism for what had in any other case been a modestly profitable tech product and has even prompted one developer to build an app that can warn you if somebody is sporting the AI glasses close to you.
Techcrunch occasion
Boston, MA
|
June 9, 2026
Thanks for studying! Be a part of our neighborhood at Spectator Daily
