Threads’ new ‘Expensive Algo’ AI characteristic allows you to personalize your feed

Threads is introducing an AI-powered characteristic that lets customers personalize their feed, the Meta-owned social community introduced on Wednesday. The platform’s new “Expensive Algo” characteristic lets customers inform Threads what they quickly wish to see roughly of of their feed.

To make use of the characteristic, customers have to sort “Expensive Algo” in a public Threads publish, adopted by what they’d wish to see roughly of. For instance, if you wish to see extra content material about standard podcasts, you’ll be able to publish “Expensive Algo, present me extra posts about podcasts.” Your feed shall be adjusted for 3 days after submitting a request.

It’s value noting that as a result of Expensive Algo works by means of public postings, others are capable of see your request, and so they may even repost your request to use it to their very own feed. This facet of the characteristic could also be a hindrance for some customers, as they won’t need their requests to be public. Nonetheless, Meta says it views this as a approach for customers to find new conversations and matters, turning personalization right into a group expertise.

By permitting customers to quickly affect what seems on their feeds, Threads features an edge over its opponents by providing a characteristic that isn’t obtainable on rival platforms.

“Threads is the place you go to maintain up with what’s occurring proper now,” the corporate wrote in a blog post. “However generally, what issues to you modifications right away, and also you need your Threads feed to replicate that — whether or not it’s seeing extra posts throughout a reside NBA sport or much less a couple of TV present you haven’t caught up on but.”

Though Threads and its opponents, X and Bluesky, already supply customers a easy strategy to point out their preferences with a “Not ” button, the brand new Expensive Algo characteristic takes personalization a step additional. The characteristic may additionally assist make Threads really feel extra real-time, one thing X has traditionally been identified for.

Expensive Algo is accessible now within the U.S., New Zealand, Australia, and the U.Ok. Threads plans to introduce it in additional international locations sooner or later.

The launch of the brand new characteristic comes a couple of weeks after a report from market intelligence agency Similarweb instructed that Threads now surpasses X in day by day cellular utilization. Though X nonetheless dominates Threads on the internet, the Threads cellular app for iOS and Android has continued to see a rise in day by day lively customers over the previous a number of months.

The report revealed that Threads had 141.5 million day by day lively customers on cellular as of January 7, 2026, whereas X had 125 million day by day lively customers.