Health wearable maker Whoop is launching a brand new panel targeted on ladies’s well being by way of its Whoop Labs blood testing service. The corporate can also be including a brand new characteristic to its app that surfaces details about hormonal adjustments throughout menstrual cycles.
The startup mentioned the panel consists of 11 blood biomarkers that can provide insights into elements resembling cycle regulation and hormonal transitions: Anti-Müllerian Hormone (AMH), Progesterone, Prolactin, Thyroid Peroxidase Antibodies (TPOAb), Free T4, Free T3, Leptin, Vitamin B12 (Cobalamin), Folate, Magnesium, and Phosphate (as Phosphorus).
The corporate claims measuring these biomarkers will assist customers perceive extra about perimenopause, thyroid perform, nutrient sufficiency, and bone metabolic resilience, when paired with knowledge on exercise, sleep, and restoration.
The take a look at will likely be obtainable to customers for buy from subsequent month. When Whoop launched its blood testing service in September 2025, it had over 350,000 individuals on the waitlist.
In the meantime, the Whoop apps’ new Hormonal Symptom Insights and Predictions characteristic creates a mannequin of hormonal adjustments over menstrual cycles based mostly on earlier knowledge. It makes use of this mannequin to foretell doable date home windows for the subsequent interval, give insights into cycle lengths, interval size and irregularities, and particulars particular person symptom patterns.
The corporate mentioned it could possibly tie insights from this characteristic into lab outcomes to type biomarker outcomes into “optimum,” “adequate,” or “out of vary” classes.

Whoop additionally launched a new menstrual cycle white paper to present insights into the corporate’s modeling behind these new options.
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Health wearable firms have these days been engaged on including extra options and companies catering to ladies’s well being to handle demand from this long-underserved a part of the userbase. Earlier this month, good ring maker Oura launched a brand new AI mannequin targeted on ladies’s well being, together with a chatbot that would offer insights on well being knowledge and reply questions.
Whoop mentioned on Tuesday that it noticed a 150% enhance in ladies utilizing its merchandise in comparison with a yr earlier, making up its fastest-growing consumer phase. The corporate famous that girls have interaction 30% extra with its Whoop AI characteristic.
In October 2025, Oura’s chief industrial officer, Dorothy Kilroy, informed TechCrunch that the corporate’s fastest-growing consumer base was ladies of their twenties.
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